The key measurements, however, are centered around unique visitors (UVs), page views, and traffic curves. The data they gather allows you to compare your performance to your competitors’ and make sure you’re on the right track. Website traffic analysis tools measure the performance of your website using the aforementioned metrics. What Do Website Traffic Analysis Tools Measure? Exit pages: Identifies the pages from which each visitor leaves your website.Unique visits: Counts only a person’s first visit, allowing you to separate potential clients from loyal users.This interaction is known as a conversion. Conversion rate: The percentage of visitors that interact with a call to action on the website (such as submitting a form or purchasing a product).Bounce rate: The proportion of visitors who landed at any of your webpages and then left without further interacting with the site. ![]() Session duration: The total amount of time a visitor spends on your website.Page views: The number of times people visit specific pages on the site. ![]() organic search, sponsored ads, email, social media posts).
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